JVR Spirits Krupnik
JVR Spirits Krupnik is an old-world honey spiced liquer project that a Nike buddy of mine asked me to help him out with. His dad, a Univeristy of Oregon physics professor, used to make it in his garage. I wanted the garage/mechanics vibe to carry over into the packaging and advertising. There's so much "old-timey/hand-crafted/lumberjack/beard" stuff floating around out there. I wanted something that would stand out, as well not look out of place on a shelf next to box of sheetmetal screws.
Creative Direction
Art Direction
Typography
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/f96e502c-cf0d-46cf-b639-11507c00daeb_rw_1920.jpg?h=5b923641ae58be3de1e7605fe10154e6)
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/35847486-5a6a-4e30-aba8-87d0bcdbf348_rw_1920.jpg?h=f9dffd2af124d992a41a34381945dd42)
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/3927f02b-f6a5-42bc-9ea2-4d5ad8de79d6_rw_1920.jpg?h=a0072b79eac87b0a577348044e9c1da5)
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/5449e11a-d367-4eef-85bb-98b2c91f3a56_rw_1920.jpg?h=51e1c873c24dd9dcd6d59c2364bb972c)
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/debf87b2-5f9c-4655-8192-9f6f121a885b_rw_1920.jpg?h=00efad98880493d7f3ee66ff89b8fcc8)
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/d424708c-6476-4157-b887-15389a4525d2_rw_1920.jpg?h=4e0d0e9c4e6de50f206fcf663f32a3d7)
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/ed22f0c8-1294-4746-8467-f109572d6741_rw_1200.jpg?h=d03d88a6881527a6c9489166f6166776)
![](https://cdn.myportfolio.com/bcbe67cf-b1e3-4709-98e2-9696a6e4e40e/92175f0f-296d-4d08-9f2e-5007bf33057a_rw_1200.jpg?h=cc621c0f2f43d89d587c26e0ce246945)