JVR Spirits Krupnik
JVR Spirits Krupnik is an old-world honey spiced liquer project that a Nike buddy of mine asked me to help him out with. His dad, a Univeristy of Oregon physics professor, used to make it in his garage. I wanted the garage/mechanics vibe to carry over into the packaging and advertising. There's so much "old-timey/hand-crafted/lumberjack/beard" stuff floating around out there. I wanted something that would stand out, as well not look out of place on a shelf next to box of sheetmetal screws.
Creative Direction
Art Direction
Typography
