WHAT ABOUT BOB?
A multi-disciplinary freak of nature with over 20 years of ​experience in apparel, brand, and design direction, partnering with global brands to bring compelling and profitable ideas to market. 
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SOUND UNITED, CARLSBAD, CA   SEP 2022 - PRESENT
Art Director
Responsible for art direction content for brand marketing needs for Sound United’s brands.
• Directed external agency in repositioning the Polk Audio brand.
• Led refresh of high-end audiophile Definitive Technology brand. 

New Balance, Boston, MA     Jun 2012 - Jun 2017
Design Director/Lead Apparel Designer
• Created ownable NB Tennis market positioning.
• Designed Men’s and Women’s Tennis Apparel collections. 
• Worked directly with internationally ranked athletes, integrating performance insights into retail product innovations. 
• Presented collections to key global accounts and international tennis federations. 
• Coordinated with marketing teams to drive NB Tennis POV across all media channels. 
• Collaborated with Footwear and Accessories to ensure brand continuity across product categories. 
• Researched and disseminated seasonal design stories, driving POV to retail. 
• Directed all apparel graphics, promotional, and collateral materials.

PENDLETON WOOLEN MILLS, PORTLAND, OR   APR 2006 - JAN 2012
Contract Art Director
Directly collaborated with Marketing Director to create branding and product materials.
• Researched, designed, and illustrated product branding materials for iconic Pendleton National Park Blanket program, doubling sales in the 12 months after its release. 
• Created identity and marketing materials for centennial anniversary. 
• Developed brand identity for Pendleton Home, which was directly carried over into product.

NIKE, PORTLAND, OR    MAY 1995 – APR 2006
Senior Designer
• Conceptualized, designed, and brought to market White Label Nike Sportswear line, allowing Nike to penetrate pinnacle Tier Zero retail channels and high street boutiques.
• Interviewed athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create White Label Re-issueSportswear collection. 
• Researched, authored, and designed 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket. 
• Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio. 
• Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor. 
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