WHAT ABOUT BOB?
A multi-disciplinary freak of nature with over 20 years of ​experience in apparel, brand, and design direction, partnering with global brands to bring compelling and profitable ideas to market.Â
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Sound United, Carlsbad, CA Â Â Â Sep 2022 - Present
Art Director
Responsible for art direction content for brand marketing needs for Sound United’s brands.Â
Art Director
Responsible for art direction content for brand marketing needs for Sound United’s brands.Â
• Directed external agency in repositioning the Polk Audio brand, resulting in an increase in customer engagement and driving sales.Â
• Led refresh of high-end audiophile Definitive Technology brand.
New Balance, Boston, MA Â Â Jun 2012 - Jun 2017
Design Director/Apparel Designer
• Created unique NB Tennis market positioning.
• Designed Men’s and Women’s Tennis Apparel collections.Â
• Worked directly with internationally ranked athletes, integrating performance insights into retail innovations.Â
• Presented collections to key global accounts and international tennis federationsÂ
• Coordinated with marketing teams to drive NB Tennis POV across all media channelsÂ
• Collaborated with Footwear and Accessories to ensure brand continuity across product categories.Â
• Researched and implemented seasonal design stories, driving POV to sales.Â
• Directed all graphics, promotional, and collateral materials.
Design Director/Apparel Designer
• Created unique NB Tennis market positioning.
• Designed Men’s and Women’s Tennis Apparel collections.Â
• Worked directly with internationally ranked athletes, integrating performance insights into retail innovations.Â
• Presented collections to key global accounts and international tennis federationsÂ
• Coordinated with marketing teams to drive NB Tennis POV across all media channelsÂ
• Collaborated with Footwear and Accessories to ensure brand continuity across product categories.Â
• Researched and implemented seasonal design stories, driving POV to sales.Â
• Directed all graphics, promotional, and collateral materials.
Pendleton Woolen MilLs, Portland, OR    Apr 2006 - Jan 2012
Contract Art Director; Worked directly with Marketing and Communications Director to create branding and product materials.
• Developed brand identity for Home Division, which was directly carried over into product.
• Researched, designed and illustrated branding materials for National Park Blanket program, doubling sales in the 12 months after its releaseÂ
• Created identity and marketing materials for centennial anniversary.
Contract Art Director; Worked directly with Marketing and Communications Director to create branding and product materials.
• Developed brand identity for Home Division, which was directly carried over into product.
• Researched, designed and illustrated branding materials for National Park Blanket program, doubling sales in the 12 months after its releaseÂ
• Created identity and marketing materials for centennial anniversary.
Nike, Portland, OR   May 1995 – Apr 2006
Senior Designer
• Conceptualized, designed, and brought to market, pinnacle White Label Nike Sportswear line, allowing Nike to penetrate pinnacle Tier Zero retail channels and high street boutiques.
• Interviewed athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create White Label Re-issueSportswear collection.
• Researched, authored, and designed 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket.
• Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio.
• Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.
Senior Designer
• Conceptualized, designed, and brought to market, pinnacle White Label Nike Sportswear line, allowing Nike to penetrate pinnacle Tier Zero retail channels and high street boutiques.
• Interviewed athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create White Label Re-issueSportswear collection.
• Researched, authored, and designed 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket.
• Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio.
• Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.