A multi-disciplinary freak of nature with over 20 years of ​experience in apparel, brand, and design direction, partnering with global brands and athletes to bring compelling and profitable ideas and collections to market. 
Ninja-level in a wide range of design software and equipment including Adobe Creative Suite, hand illustration, and photography. Mr Smith has experience in virtually every aspect of creating a successful collection and bringing it to market, while infusing an infectious enthusiasm into the teams he works with.

Owner/Creative Director/Apparel Designer
• Best-in-class creative, design, and illustration for companies from huge to unheard of.
ore-cal Sportswear, Portland, OR       Jan 2017 - Present
Owner/Creative Director/Apparel Designer
• Created compelling brand story through graphics, print, and online materials.
• Secured premium manufacturing sourcing.
• Designed all marketing collateral.
• Presented collections at key retail accounts and international trade shows.
New Balance, Boston, MA       Jun 2012 - Jun 2017
Creative Director/Apparel Designer
• Worked directly with internationally ranked athletes to integrate performance insights into retail product innovations. 
• Presented collections to key global accounts and international tennis federations 
• Created unique NB Tennis market positioning. 
• Co-ordinated with marketing teams to drive NB Tennis POV across all media channels 
• Designed and executed Men’s and Women’s Tennis Apparel collections. 
• Collaborated with Footwear Designer to ensure continuity across product categories. 
• Researched and implemented seasonal design stories, driving POV to sales. 
• Responsible for all graphics, promotional and collateral materials.
Athletic DNA, Seattle, WA      Apr 2011 - Jan 2012
Creative Director/Apparel Designer
• Design, merchandising, sourcing and process management of production for tennis apparel line.
• Re-imaged brand presentation and identity.
• Responsible for all graphics, promotional and collateral materials.
• Presented collections to key retail accounts and international tennis federations

Dehen 1920, Portland, OR     Apr 2010 - Jan 2011
Design Director
• Curated, merchandised, and designed pinnacle collection of knitwear and Outerwear for retail at premium, high-end boutiques.
Pendleton Woolen MilLs, Portland, OR     Apr 2005 - Jan 2014
Art Director
• Worked directly with Marketing and Communications Director to create branding and product materials.
• Developed brand identity for Home Division, which was directly carried over into product.
• Created identity and marketing materials for centennial anniversary.
• Concepted and illustrated branding materials for National Park Blanket program, doubling sales in the 12 months after its release.
• Created identity program for fashion focused “Portland Collection” apparel line.
Nike, Portland, OR       May 1995 – Apr 2006
Senior Designer
• Conceptualized, advocated for, designed, and brought to market, pinnacle White Label Nike Sportswear line, which allowed Nike to penetrate Tier Zero retail channels and high street boutiques.
• Interviewed Nike athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create compelling product.
• Researched, and authored 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket.
• Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio.
• Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.
Back to Top