WHAT ABOUT BOB?
A multi-disciplinary freak of nature with over 20 years of āexperience in apparel, brand, and design direction, partnering with global brands to bring compelling and profitable ideas to market.Ā
ā¢ā¢ā¢
SOUND UNITED, CARLSBAD, CA Ā SEP 2022 - PRESENT
Art Director
Responsible for art direction content for brand marketing needs for Sound Unitedās brands.
ā¢ Directed external agency in repositioning the Polk Audio brand.
ā¢ Led refresh of high-end audiophile Definitive Technology brand.Ā
Art Director
Responsible for art direction content for brand marketing needs for Sound Unitedās brands.
ā¢ Directed external agency in repositioning the Polk Audio brand.
ā¢ Led refresh of high-end audiophile Definitive Technology brand.Ā
New Balance, Boston, MA Ā Ā Jun 2012 - Jun 2017
Design Director/Lead Apparel Designer
ā¢ Created unique NB Tennis market positioning.
ā¢ Designed Menās and Womenās Tennis Apparel collections.Ā
ā¢ Worked directly with internationally ranked athletes, integrating performance insights into retail product innovations.Ā
ā¢ Presented collections to key global accounts and international tennis federations.Ā
ā¢ Coordinated with marketing teams to drive NB Tennis POV across all media channels.Ā
ā¢ Collaborated with Footwear and Accessories to ensure brand continuity across product categories.Ā
ā¢ Researched and disseminated seasonal design stories, driving POV to retail.Ā
ā¢ Directed all graphics, promotional, and collateral materials.
Design Director/Lead Apparel Designer
ā¢ Created unique NB Tennis market positioning.
ā¢ Designed Menās and Womenās Tennis Apparel collections.Ā
ā¢ Worked directly with internationally ranked athletes, integrating performance insights into retail product innovations.Ā
ā¢ Presented collections to key global accounts and international tennis federations.Ā
ā¢ Coordinated with marketing teams to drive NB Tennis POV across all media channels.Ā
ā¢ Collaborated with Footwear and Accessories to ensure brand continuity across product categories.Ā
ā¢ Researched and disseminated seasonal design stories, driving POV to retail.Ā
ā¢ Directed all graphics, promotional, and collateral materials.
PENDLETON WOOLEN MILLS, PORTLAND, OR Ā APR 2006 - JAN 2012
Contract Art Director
Directly collaborated with Marketing Director to create branding and product materials.
ā¢ Researched, designed, and illustrated product branding materials for iconic Pendleton National Park Blanket program, doubling sales in the 12 months after its release.Ā
ā¢ Created identity and marketing materials for centennial anniversary.Ā
ā¢ Developed brand identity for Pendleton Home, which was directly carried over into product.
Contract Art Director
Directly collaborated with Marketing Director to create branding and product materials.
ā¢ Researched, designed, and illustrated product branding materials for iconic Pendleton National Park Blanket program, doubling sales in the 12 months after its release.Ā
ā¢ Created identity and marketing materials for centennial anniversary.Ā
ā¢ Developed brand identity for Pendleton Home, which was directly carried over into product.
NIKE, PORTLAND, OR Ā Ā MAY 1995 ā APR 2006
Senior Designer
ā¢ Conceptualized, designed, and brought to market White Label Nike Sportswear line, allowing Nike to penetrate pinnacle Tier Zero retail channels and high street boutiques.
ā¢ Interviewed athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create White Label Re-issueSportswear collection.Ā
ā¢ Researched, authored, and designed 26Ā°āThe History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nikeās iconic Windrunner jacket.Ā
ā¢ Collaborated with CEO Mark Parker and the Nike Archive to curate and produce āAll Nike Logos Ever,ā a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio.Ā
ā¢ Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.Ā
Senior Designer
ā¢ Conceptualized, designed, and brought to market White Label Nike Sportswear line, allowing Nike to penetrate pinnacle Tier Zero retail channels and high street boutiques.
ā¢ Interviewed athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create White Label Re-issueSportswear collection.Ā
ā¢ Researched, authored, and designed 26Ā°āThe History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nikeās iconic Windrunner jacket.Ā
ā¢ Collaborated with CEO Mark Parker and the Nike Archive to curate and produce āAll Nike Logos Ever,ā a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio.Ā
ā¢ Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.Ā