WHAT ABOUT BOB?
A multi-disciplinary freak of nature with over 20 years of experience in apparel, brand, and design direction, partnering with global brands and athletes to bring compelling and profitable ideas and collections to market.
Ninja-level in a wide range of design software and equipment including Adobe Creative Suite, hand illustration, and photography. Mr Smith has experience in virtually every aspect of creating a successful collection and bringing it to market, while infusing an infectious enthusiasm into the teams he works with.
Ninja-level in a wide range of design software and equipment including Adobe Creative Suite, hand illustration, and photography. Mr Smith has experience in virtually every aspect of creating a successful collection and bringing it to market, while infusing an infectious enthusiasm into the teams he works with.
BOB SMITH.DESIGN, PORTLAND, OR JAN 2006 - PRESENT
Owner/Creative Director/Apparel Designer
• Best-in-class creative, design, and illustration for companies from huge to unheard of.
Owner/Creative Director/Apparel Designer
• Best-in-class creative, design, and illustration for companies from huge to unheard of.
ore-cal Sportswear, Portland, OR Jan 2017 - Present
Owner/Creative Director/Apparel Designer
• Created compelling brand story through graphics, print, and online materials.
• Secured premium manufacturing sourcing.
• Designed all marketing collateral.
• Presented collections at key retail accounts and international trade shows.
Owner/Creative Director/Apparel Designer
• Created compelling brand story through graphics, print, and online materials.
• Secured premium manufacturing sourcing.
• Designed all marketing collateral.
• Presented collections at key retail accounts and international trade shows.
New Balance, Boston, MA Jun 2012 - Jun 2017
Creative Director/Apparel Designer
• Worked directly with internationally ranked athletes to integrate performance insights into retail product innovations.
• Presented collections to key global accounts and international tennis federations
• Created unique NB Tennis market positioning.
• Co-ordinated with marketing teams to drive NB Tennis POV across all media channels
• Designed and executed Men’s and Women’s Tennis Apparel collections.
• Collaborated with Footwear Designer to ensure continuity across product categories.
• Researched and implemented seasonal design stories, driving POV to sales.
• Responsible for all graphics, promotional and collateral materials.
Creative Director/Apparel Designer
• Worked directly with internationally ranked athletes to integrate performance insights into retail product innovations.
• Presented collections to key global accounts and international tennis federations
• Created unique NB Tennis market positioning.
• Co-ordinated with marketing teams to drive NB Tennis POV across all media channels
• Designed and executed Men’s and Women’s Tennis Apparel collections.
• Collaborated with Footwear Designer to ensure continuity across product categories.
• Researched and implemented seasonal design stories, driving POV to sales.
• Responsible for all graphics, promotional and collateral materials.
Athletic DNA, Seattle, WA Apr 2011 - Jan 2012
Creative Director/Apparel Designer
• Design, merchandising, sourcing and process management of production for tennis apparel line.
• Re-imaged brand presentation and identity.
• Responsible for all graphics, promotional and collateral materials.
• Presented collections to key retail accounts and international tennis federations
Creative Director/Apparel Designer
• Design, merchandising, sourcing and process management of production for tennis apparel line.
• Re-imaged brand presentation and identity.
• Responsible for all graphics, promotional and collateral materials.
• Presented collections to key retail accounts and international tennis federations
Dehen 1920, Portland, OR Apr 2011 - Jan 2012
Design Director
• Curated, merchandised, and designed pinnacle collection of knitwear and Outerwear for retail at premium, high-end boutiques.
Pendleton Woolen Mils, Portland, OR Apr 2005 - Jan 2014
Art Director
• Worked directly with Marketing and Communications Director to create branding and product materials.
• Developed brand identity for Home Division, which was directly carried over into product.
• Created identity and marketing materials for centennial anniversary.
• Concepted and illustrated branding materials for National Park Blanket program, doubling sales in the 12 months after its release.
• Created identity program for fashion focused “Portland Collection” apparel line.
Art Director
• Worked directly with Marketing and Communications Director to create branding and product materials.
• Developed brand identity for Home Division, which was directly carried over into product.
• Created identity and marketing materials for centennial anniversary.
• Concepted and illustrated branding materials for National Park Blanket program, doubling sales in the 12 months after its release.
• Created identity program for fashion focused “Portland Collection” apparel line.
Nike, Portland, OR May 1995 – Apr 2006
Senior Designer
• Conceptualized, advocated for, designed, and brought to market, pinnacle White Label Nike Sportswear line, which allowed Nike to penetrate Tier Zero retail channels and high street boutiques.
• Interviewed Nike athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create compelling product.
• Researched, and authored 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket.
• Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio.
• Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.
Senior Designer
• Conceptualized, advocated for, designed, and brought to market, pinnacle White Label Nike Sportswear line, which allowed Nike to penetrate Tier Zero retail channels and high street boutiques.
• Interviewed Nike athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create compelling product.
• Researched, and authored 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket.
• Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” a cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio.
• Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.