Got a call  one day from Oregon Entrepreneurs Network—they wanted to reboot their annual "Oregon Angel Food" event, and sell some merch as well. Happily, a few days later the concept of a loaf of bread in the shape of the state of Oregon fell from the sky, including the "Oregon AF" tagline. 
To my pleasant surprise, they heartily embraced the idea. Can't think of many non-profits that would have the confidence to get behind  such a provocative direction. 
Always a gas to have complete creative control from everything from the look and feel of the entire campaign to the merch.
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