ORE-CAL SPORTSWEAR, PORTLAND, OR     JAN 2017 - PRESENT
Founder/Creative Director
Run and manage the operation and design roles of a startup apparel company 
• Created vintage–inspired Men’s Sportswear brand.
• Created compelling brand story though graphics, print, and online materials.
• Secured premium manufacturing sourcing, elevating the brand above the usual price-point driven offerings.
• Designed, coordinated and maintained all marketing collateral.
• Presented collections at key retail accounts and international trade shows, securing pinnacle international retailers like Manifesto and Garbstore in the UK, Isetan in Japan, and Gentry and Wittmore in New York and Los Angeles.
NEW BALANCE, BOSTON, MA     JUN 2012 - JUN 2017
Creative Director/Apparel Designer
Positioned and launched new international Tennis business 
• Designed and executed Men’s and Women’s Tennis Apparel collections.
• Created unique NB Tennis market positioning.
• Researched and implemented seasonal design stories, driving POV to sales.
• Collaborated with Footwear Designer to ensure continuity across product categories.
• Co-ordinated with marketing teams to drive NB Tennis POV across all media channels
• Responsible for virtually all graphics, promotional and collateral materials.
• Worked directly with Milos Raonic and other internationally ranked athletes to integrate performance insights into retail product innovations.
• Presented collections to key retail accounts and international tennis federations
ATHLETIC DNA, SEATTLE, WA     APR 2011 - JAN 2012
Creative Director/Apparel Designer
• Design, merchandising, sourcing and process management of production for tennis apparel line.
• Re-imaged brand presentation and identity.
• Responsible for virtually graphics, promotional and collateral materials.
• Presented collections to key retail accounts and international tennis federations
DEHEN 1920, PORTLAND, OR     JAN 2011 - JUN 2011
Design Director 
• Curated, merchandised and designed pinnacle collection of Knitwear and Outerwear for retail at exclusive, high-end boutiques. Line was shown at Brooklyn Pop-up Flea, Capsule and Bread+Butter in Berlin.
PENDLETON WOOLEN MILLS, PORTLAND, OR     APR 2005 - JAN 2014
Consulting Art Director 
• Worked directly with Marketing and Communications Director to create branding and product materials.
• Developed brand identity for Home Division, which was directly carried over into product.
• Created identity and marketing materials for centennial anniversary.
• Concepted and illustrated branding materials for National Park Blanket program, doubling sales in the 12 months after its release.
• Created identity program for fashion focused “Portland Collection” apparel line.
NIKE, PORTLAND, OR     MAY 1995 - APR 2006
Art Director
• Conceptualized, advocated for, designed and brought to market pinnacle White Label Nike Sportswear line in 2003, which allowed Nike to penetrate premium retail channels and x boutiques. Nike Sportswear is now a key, cross-category initiative and a multi-billion dollar business for the brand. I’m not making this up.
• Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh perspectives and executions to the retail floor.  
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