JVR Spirits Krupnik was a cool liquor project that Vince Radostitz, an old Nike buddy, asked me to help him out with. His dad, a Univeristy of Oregon physics professor, used to make it in his garage. We wanted the garage/mechanics vibe to carry over into the packaging. 
There's so much "old-timey/hand-crafted/lumberjack/beard" stuff floating around out there, we wanted something that would stand out, as well not look out of place on a shelf next to box of sheetmetal screws. I'm thinkin' we got there with this… 
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